Uber - Johannesburg, Gauteng - WHAT YOU’LL DO Use existing systems and develop relevant dashboards that provide insights and visualization into channel performance relative to KPIs, projections and historical performanceDrive the strategy and execution of both targeted and triggered lifecycle campaigns to fulfill conversion, retention and engagement.Track, measure, analyse and improve ROI by campaign to drive investment decisions and marketing effectiveness.Define initiatives and goals for demand generating activity, including but not limited to: referral, OOH, social virality, events and paid marketing.Act as a collaborative partner with the entire marketing team and the central analytics team.Stay current on emerging trends and technologies in the mobile space.Champion the customer: partner across brand, partnerships and design to develop lifecycle marketing strategies that will drive customer engagement, satisfaction and loyalty.Translate complex and varied inputs including market data, market research, consumer ... - Permanent - Full-time
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